Following are the Key Responsibilities but not limited to:
- End to End Marketing & Communication Planning
- Formulate marketing strategy for their assets in line with the organization strategy to drive top line growth and desired positioning in the market
- Be responsible for identifying and leading marketing campaigns that drive real estate sales and educate clients about the projects
- Manage marketing budget to be within allocated budget and manage cost of sales
- Create strategy to generate leads and thereby sales for new and existing projects
- Identify new target group for sales
- Create strategy on collaterals and brand communication and ensure operations within budget
- Manage presales and PR function as well.
- Agency Coordination for Campaign Ideations & Executions across platforms.
- Collaterals Development in coordination with the agency and internal stakeholders
- Increase Corporate Brand value of Group in the market
- Prepare annual branding and communication budget and costs framework in line with the corporate goals
- Design and implement Event & Promotion Campaigns
- Develop a credible brand image in the mind of the customer
- Develop various channels to reach the targeted customer segment
- Develop and deliver corporate brand related communication for internal and external stakeholders.
- Develop brand related advertisement and communication merchandise for use by internal customers.
- Marketing Initiative for Retail Operations to augment revenues for retailers, footfall & reduction in occupancy cost.
- Design, Develop & Budgeting of Mall Marketing Plan spread across the lifecycle of Mall.
- Evaluation of technology driven & digital systems for consumer analytics, to understand mall & buying behavior.
- Conduct in-house benchmarking study for various aspects of Mall development including industry, categories, brands, services & technology.
- Handling team for all operations.
- Identify the needs & developing a brief for conducting Market Research including region overview, catchment analysis, market assessment, benchmarking, perception study, business plan involving product mix & demand assessment.
- Develop plan for conducting Consumer Survey involving demographic profile, mall/market visitation patterns, identify barriers and drivers for mall / market visitation to facilitate informed decisions regarding the project development, leasing & marketing
Job Type: Full-time
Salary: ₹125,000.00 - ₹160,000.00 per month
Ability to commute/relocate:
- Ludhiana, Punjab: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 10 years (Preferred)
Work Location: One location
